- EAN13
- 9782511015148
- Éditeur
- Business Book Summaries
- Date de publication
- 28/07/2014
- Langue
- français
Summary: Blown to bits - Philip Evans and Thomas Wurster
How The New Economics of Information Transforms Strategy
BusinessNews Publishing
Business Book Summaries
Livre numérique
This work offers a summary of the book “BLOWN TO BITS: How The New Economics
of Information Transforms Strategy” by Philip Evans and Thomas Wurster.
Philip Evans, Senior Vice President of the Boston Consulting Group, together
with Thomas Wurster, Vice President of the Boston Consulting Group, co-lead
the firm’s Media and Convergence Practice Group.
In Blown to Bits, Evans and Wurster argue that embedded implicitly within most
traditional business models is a trade-off between richness and reach. The
connectivity and standards of the Internet, however, removes that trade-off by
making it feasible to deliver a ‘‘rich’’ product to the greater ‘‘reach’’ of
the broader general market. As a result, the flow of information is altered
within the marketplace. As that information flow varies, traditional business-
to-business relationships, value chains, supply chains and other business
elements are deconstructed and reconfigured in new and different ways.
Therefore, in the Internet era, what’s required is not so much a new set of
strategic principles as a realignment of the existing principles.
Blown to Bits is required reading for business leaders, entrepreneurs,
strategists, and others concerned about the new economics of the information.
of Information Transforms Strategy” by Philip Evans and Thomas Wurster.
Philip Evans, Senior Vice President of the Boston Consulting Group, together
with Thomas Wurster, Vice President of the Boston Consulting Group, co-lead
the firm’s Media and Convergence Practice Group.
In Blown to Bits, Evans and Wurster argue that embedded implicitly within most
traditional business models is a trade-off between richness and reach. The
connectivity and standards of the Internet, however, removes that trade-off by
making it feasible to deliver a ‘‘rich’’ product to the greater ‘‘reach’’ of
the broader general market. As a result, the flow of information is altered
within the marketplace. As that information flow varies, traditional business-
to-business relationships, value chains, supply chains and other business
elements are deconstructed and reconfigured in new and different ways.
Therefore, in the Internet era, what’s required is not so much a new set of
strategic principles as a realignment of the existing principles.
Blown to Bits is required reading for business leaders, entrepreneurs,
strategists, and others concerned about the new economics of the information.
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