- EAN13
- 9782511022108
- Éditeur
- Business Book Summaries
- Date de publication
- 12/11/2014
- Langue
- anglais
Summary: Will and Vision
Review and Analysis of Tellis and Golder's Book
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Business Book Summaries
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The must-read summary of Gerard Tellis and Peter Golder's book: "Will and
Vision: How Latecomers Grow to Dominate Markets".
This complete summary of the ideas from Gerard Tellis and Peter Golder's book
"Will and Vision" raises an interesting question: “Is it better to be first to
market with a new product or to delay getting to market until you have a
better product?”. In their book, the authors explain how the answer to this
question can be found by looking at current market and product category
leaders - these tend to be the companies that best harness the five key
drivers of long-term success, rather than those who seek a first-mover
advantage. This summary demonstrates each of these drivers and why you should
exploit them in order to gain lasting success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Will and Vision" and discover the key to harnessing long-
term market leadership.
Vision: How Latecomers Grow to Dominate Markets".
This complete summary of the ideas from Gerard Tellis and Peter Golder's book
"Will and Vision" raises an interesting question: “Is it better to be first to
market with a new product or to delay getting to market until you have a
better product?”. In their book, the authors explain how the answer to this
question can be found by looking at current market and product category
leaders - these tend to be the companies that best harness the five key
drivers of long-term success, rather than those who seek a first-mover
advantage. This summary demonstrates each of these drivers and why you should
exploit them in order to gain lasting success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Will and Vision" and discover the key to harnessing long-
term market leadership.
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