- EAN13
- 9782511040935
- Éditeur
- Business Book Summaries
- Date de publication
- 20/07/2016
- Langue
- anglais
Summary: Design to Grow
Review and Analysis of Butler and Tischler's Book
BusinessNews Publishing
Business Book Summaries
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Autre version disponible
The must-read summary of David Butler and Linda Tischler's book: "Design to
Grow: How Coca-Cola Learned to Combine Scale & Agility (And How You Can Too)"
This complete summary of the ideas from David Butler and Linda Tischler's book
"Design to Grow" shows that scale and agility are essential components for a
successful business, but many companies struggle to achieve both. Coca-Cola,
however, has found the balance; the $170 billion brand has managed to enter
into 200 countries, but is also agile and able to adapt to changing market
requirements. To do this, they focused on their design and used it
strategically to solve any problems they ran into. This summary will explain
how they did this and help you design your company for both scale and agility,
leading to maximum success.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Design to Grow" and learn how to design your company for
both scale and agility, enabling you to reach new levels of success.
Grow: How Coca-Cola Learned to Combine Scale & Agility (And How You Can Too)"
This complete summary of the ideas from David Butler and Linda Tischler's book
"Design to Grow" shows that scale and agility are essential components for a
successful business, but many companies struggle to achieve both. Coca-Cola,
however, has found the balance; the $170 billion brand has managed to enter
into 200 countries, but is also agile and able to adapt to changing market
requirements. To do this, they focused on their design and used it
strategically to solve any problems they ran into. This summary will explain
how they did this and help you design your company for both scale and agility,
leading to maximum success.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Design to Grow" and learn how to design your company for
both scale and agility, enabling you to reach new levels of success.
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