- Format
- Broché
- EAN13
- 9782326001916
- ISBN
- 978-2-326-00191-6
- Éditeur
- Pearson Education
- Date de publication
- 06/07/2018
- Collection
- Management en action
- Nombre de pages
- 188
- Dimensions
- 24 x 17 x 0,9 cm
- Poids
- 339 g
- Langue
- français
The new digital horizons
What are the digital revolution trends?
Jean-Michel HUET, Adeline SIMON
Pearson Education
Management en action
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Autre version disponible
Digital is at the forefront of current changes in businesses...
• platform economy,
• "uberisation",
• new financial models,
• boom of connected objects,
• changing uses across various terminals,
• user experience,
• impact on training and education,
• links between digital and governance.
These are all major issues that managers, executives and entrepreneurs are
facing nowadays. Each one of them is discussed clearly and precisely
throughout the different chapters of this book.
Illustrated by practical exercises and examples, this book is intended for
students as well as practitioners who are eager to understand the digital
challenges their organizations are facing.
• platform economy,
• "uberisation",
• new financial models,
• boom of connected objects,
• changing uses across various terminals,
• user experience,
• impact on training and education,
• links between digital and governance.
These are all major issues that managers, executives and entrepreneurs are
facing nowadays. Each one of them is discussed clearly and precisely
throughout the different chapters of this book.
Illustrated by practical exercises and examples, this book is intended for
students as well as practitioners who are eager to understand the digital
challenges their organizations are facing.
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