- EAN13
- 9782806238856
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
Summary: Changing the Channel - Michael Masterson and Maryellen Tribby
Review and Analysis of Masterson and Tribby's Book
BusinessNews Publishing
Business Book Summaries
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This work offers a summary of the book “CHANGING THE CHANNEL: 12 Easy Ways to
Make Millions For Your Business” by Michael Masterson and Maryellen Tribby.
Michael Masterson is an entrepreneur who has developed a number of successful
companies over a forty-five year business career. He is currently a consultant
to Agora Inc, a $300 million information publisher which owns EarlytoRise.com,
a daily e-zine.
Maryellen Tribby is CEO and Publisher of Early to Rise. She has more than
twenty years experience in publishing and business.
In “the good old days”, if you were good enough at one type of marketing, you
could do fine. The arrival of the Internet has changed that dynamic. Today,
it’s necessary that you use multiple channels to attract prospective
customers. In Changing the Channel, the authors present the twelve marketing
channels which are important today.
According to Masterson and Tribby, the question today is not really whether to
be a multi-channel marketer. That’s something of a no-brainer. The real key to
success is figuring out which channels to select and then finding ways to
integrate those channels together so you multiply both sales and profits.
Changing the Channel is a brilliant and easy-to-read guide which offers
valuable marketing strategies to survive in today’s economy.
Make Millions For Your Business” by Michael Masterson and Maryellen Tribby.
Michael Masterson is an entrepreneur who has developed a number of successful
companies over a forty-five year business career. He is currently a consultant
to Agora Inc, a $300 million information publisher which owns EarlytoRise.com,
a daily e-zine.
Maryellen Tribby is CEO and Publisher of Early to Rise. She has more than
twenty years experience in publishing and business.
In “the good old days”, if you were good enough at one type of marketing, you
could do fine. The arrival of the Internet has changed that dynamic. Today,
it’s necessary that you use multiple channels to attract prospective
customers. In Changing the Channel, the authors present the twelve marketing
channels which are important today.
According to Masterson and Tribby, the question today is not really whether to
be a multi-channel marketer. That’s something of a no-brainer. The real key to
success is figuring out which channels to select and then finding ways to
integrate those channels together so you multiply both sales and profits.
Changing the Channel is a brilliant and easy-to-read guide which offers
valuable marketing strategies to survive in today’s economy.
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