- EAN13
- 9782806242549
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
Summary: e-Strategy Pure & Simple
Review and Analysis of Robert and Racine's Book
BusinessNews Publishing
Business Book Summaries
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Autre version disponible
A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy
Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".
This complete summary of the ideas from Michael Robert and Bernard Racine's
book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the
Internet, and are delegating their decisions about an Internet strategy to
consultants and IT staff. The only problem is that’s roughly equivalent to
having a plumber design a new house – you end up with loads of pipes but not
much else. Similarly, when Internet consultants or IT staff design an
e-business strategy, you end with loads of nice hardware and software but it
doesn’t quite mesh with the strategy the rest of the business is following. To
overcome this mismatch, CEOs and key executives should become the architects
of their own e-strategy which not only connects to the business strategy of
the entire company but helps further execute that strategy rather than working
at cross purposes. Packed with real-life examples, this summary presents basic
imperatives to develop a coherent Internet strategy.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "e-Strategy Pure & Simple" and develop an efficient
Internet strategy!
Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".
This complete summary of the ideas from Michael Robert and Bernard Racine's
book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the
Internet, and are delegating their decisions about an Internet strategy to
consultants and IT staff. The only problem is that’s roughly equivalent to
having a plumber design a new house – you end up with loads of pipes but not
much else. Similarly, when Internet consultants or IT staff design an
e-business strategy, you end with loads of nice hardware and software but it
doesn’t quite mesh with the strategy the rest of the business is following. To
overcome this mismatch, CEOs and key executives should become the architects
of their own e-strategy which not only connects to the business strategy of
the entire company but helps further execute that strategy rather than working
at cross purposes. Packed with real-life examples, this summary presents basic
imperatives to develop a coherent Internet strategy.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "e-Strategy Pure & Simple" and develop an efficient
Internet strategy!
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